Martha Stewart Omnimedial: Mad Hungry
The deadline for this project was very tight, but it was a privilege to work with Martha Stewart Omnimedia to create a series of banner ads which would appear on the company's various websites.
The goal was to use the established branding of the show and the accompanying website which would launch with the show's premiere, then add a creative and playful twist using animation. In addition to the subtle “bounciness” of the movement, I suggested we have the final tagline get “eaten”. They were thrilled with the results!